$3,600 for a Melon?

A news release today announced the auction of the first Yubari melons of this year. It was a new record for the first of this fruit to be sold in a season:
SAPPORO, May 17 KYODO
A pair of Japan's famous Yubari melons fetched 800,000 yen, the highest price on record, as the first bidding of the season got under way Wednesday at Sapporo's main wholesale market, JA Yubarishi, a local agricultural cooperative in Yubari, Hokkaido, said.The figure surpassed the previous record set last year of 600,000 yen.
Regardless of what exchange rate you use, these first 2 specialty cantaloupe melons of the season came in around $7,300, or around $3,600 each!
These are special melons that are normally given as a gift to special friends, customers, bosses, etc. These melons are known as the king of melons in Japan and are specially grown, harvested, handled, and packaged to be a top-level gift. The presentation of the melons in stores is always immaculate and nearly shrine-like. The melon sits on a pedestal with tissue paper carefully bunched beneath it. A small portion of the stem always remains protruding from the top, perfectly trimmed so that it achieves a symmetrical T-shape. The label of the melon grower is affixed somewhere near its center so that the buyer can easily see if the brand is Yubari or any of the over 50 others produced in Japan. Sometimes a wood box sits nearby to conveniently allow for packaging up that gift for someone special. Needless to say, a family doesn’t walk into the store and buy one of these for dinner.
Japan is very accustomed to giving gifts at certain times of the year, like spring, summer, and winter. Special displays are set up in stores to display various gift items of almost every type of food, which are always delicately handled, packed and displayed. The normal in-store price for the Yubari melons ranges from $90-$130 each, depending on their quality, packaging, time of the growing season, the store’s purchasing volume, which grower they came from, and so on.
Interestingly, the seeds for these special melons are imported from the US and UK each year. The locally produced seeds have not proven to be usable.

















